Are SMEs ready to support technology innovation?
The number of British Small and Medium Enterprises (SMEs) is currently growing at an unprecedented rate. With SMEs now accounting for the majority
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Bridging the gap between sales & marketing
There has always been a love-hate relationship between sales and marketing departments; despite being the two most significant business units, creating demand, generating revenue and, gaining commercial advantage. more »
Sep 22, 2015 12:00 AM Opinions
‘Cold calling’ – a thing of the past?
Telemarketing is often ill cited when it comes to the all so well-known (and regularly disputed) subject of the ‘cold call’. With the development of technology... more »
Sep 21, 2015 12:00 AM Opinions
Value engineering
It’s not a new concept that B2B buyers are increasingly well-informed and are becoming less dependent on individual sales interactions... more »
Sep 15, 2015 9:15 AM Opinions
Time to elevate the status of inside sales
Inside sales is growing in both scale and importance as companies realise its power to access global markets, drive productivity... more »
Sep 15, 2015 9:00 AM Opinions
Why you’re naked without predictive sales analytics
Most principles used in B2B selling today have been in place since the late nineteenth century and coincide with the rise of large mass manufacturing firms. more »
Sep 7, 2015 10:30 AM Opinions
Closing the customer loop
How next-generation CPQ provides the missing link to more effective selling. more »
Sep 7, 2015 12:00 AM Opinions
How to retain customer’s trust: The importance of compliance
Consumer trust in a business has never been so critical. Take, for example, the recent hack on Ashley Madison which saw customer data stolen from its 37 million users... more »
Sep 7, 2015 12:00 AM Opinions
