Qstream, makers of a mobile enterprise solution for managing and measuring the capabilities of sales forces in just minutes a day, has announced that Total Finesse, a specialist in driving sales force effectiveness, is using the Qstream mobile platform to power its new RetainIt sales reinforcement solution to help clients boost knowledge retention and transfer new sales skills more effectively.
Headquartered in the UK, Total Finesse provides custom sales, CRM and customer service training solutions to some of the world’s foremost consumer brands in automotive, financial services, hospitality and retail across the UK, Europe, Asia and South America. The company’s marquee customers include Audi, Nissan, Toyota, Lexus, Jaguar, Land Rover, Renault and Volkswagen.
“By partnering with Qstream to leverage the latest in mobile technology, gamification, big data analytics and neuroscience, we can help our clients achieve their strategic business goals more effectively through continuous sales reinforcement strategy,” said Jeremy Malindine, managing director of Total Finesse. “We are excited to unveil the new Finesse RetainIt program, complementing our existing sales training tools by combining content and domain expertise in one powerfully simple solution, and to share with clients the tremendous benefits of a long-term sales engagement strategy.”
Developed at Harvard, Qstream’s solution has been scientifically proven in dozens of clinical trials to change selling behaviors with real impact to the bottom line. Using Qstream, sales execs respond to brief scenario-based challenges pushed to their phone or mobile device every few days. Built-in game mechanics engage sales execs in an experience that’s fun and non-disruptive to selling time. Qstream’s data engine then analyses response data in real-time to deliver predictive, actionable insights to sales managers, such as highly targeted coaching opportunities and sales confidence indicators.
Unlike solutions that tether client conversations to rote presentations, Qstream equips sales execs for dynamic, value-added business conversations and behaviours that go beyond CRM systems to drive revenue and keep pace with market change. Peer-reviewed research studies behind Qstream show that the platform’s interval reinforcement approach increases retention by up to 170 percent and can make lasting change to on-the-job behaviours.
“Total Finesse’s team of product, industry and training specialists share a vision and passion for delivering outstanding business results using today’s most innovative approaches to sales enablement,” said Louella Morton, managing director, EMEA and vice president of international sales for Qstream. “Powered by Qstream, the science behind how today’s busy sales execs can most effectively commit new information and selling skills to long-term memory is embodied in the innovative RetainIt solution. We are delighted to welcome Total Finesse to our expanding global network of Qstream-based solution providers.”
Jeremy Malindine will lead a Masterclass Seminar entitled “Combining Online with Offline Sales Techniques,” 16 October at the ISMM National Sales Conference 2014, 16 October, RICOH Arena, Coventry.
