How far would your sales team get in the World Cup?

Pareto Law points out that England football manager, Roy Hodgson, has his final line-up, the flags are hanging with pride and the 23-strong England squad is now set to jet to Brazil for the 20^th FIFA World Cup.

But given England’s only World Cup win was back in 1966, there’s just one question echoing on the lips of the nation: does England have a cup winning team?

Pareto says building a world-class sales team comes down to just two core principles: the people you bring into the line-up and the role you place them into. Could the business sphere take some tips from those donning the white shirt this summer when it comes to mixing up the perfect recipe for sales success?

From business development “forwards” to the account management “defence”, each and every individual has a role to play in the sales game. Getting the right formation to match business objectives is paramount: whether that be an attacking strategy to break into new markets or a defensive approach to protect and nurture existing accounts. Pareto's latest whitepaper draws on the nation’s game for inspiration in the pursuit for a world-class sales function.



Get ahead of the game: download Pareto's latest whitepaper, A World Cup Winning Sales Team.